On The Beach Holiday Campaign

With the summer holidays approaching, the Royal Lifesaving Society is backing a new campaign, On The Beach Holidays, to help more families enjoy water safely this summer. On The Beach Holidays is highlighting the benefits of children wearing brightly coloured swimwear.

Research by The Holiday Campaign revealed that 2 in 3 children wear blue, white or grey swimwear, making them harder to spot underwater (see below). By changing to bright colours, you can help ensure your child is easier to spot when submerged, making it even easier to keep children under constant supervision when playing and swimming in water.